The Essence Behind Daily Habits

Sustainable Action Is Essentially a Habit

For any positive change to be sustainable, it must involve the formation of habits. This is because our willpower is a limited resource. While willpower is crucial for short-term self-management and goal achievement, relying on it to maintain behavior in the long run almost always leads to diminishing returns.

Habits, at their core, are the brain’s energy-saving strategy. By establishing habits, we transform positive behaviors, which initially require deliberate effort, into automatic routines. This frees up valuable willpower resources, enabling us to better face life's challenges while ensuring that positive behaviors are sustained over time.

Mastering the Habit Loop

Based on the four stages of the Habit Loop—cue, craving, response, and reward—habit expert James Clear suggests four strategies for building good habits: make it obvious, make it attractive, make it easy, and make it satisfying. To help you form good habits, Moodji has integrated these strategies into its product design, incorporating gamification to help you master your habits.

Make Cues Ubiquitous Yet Natural

Increasing the cues for good habits in your environment boosts the chances of those habits occurring.

Moodji leverages the hardware advantages of the Apple Watch, integrating cues for positive behaviors naturally into the high-frequency action of checking the time. When you raise your wrist to see the status emoji or check your points, you’re already receiving cues to walk more, move around, focus more, and use your phone less—even if you don’t consciously realize it.

Additionally, Moodji takes full advantage of the synergy between watchOS and iOS, bringing cues for positive habits into more contexts—through widgets, notifications, vibrations, and more.

Provide Extra, Immediate Rewards for Good Habits

Moodji offers immediate, multi-dimensional rewards for your daily positive behaviors:

• By visualizing your progress through numbers and data, it gives you a sense of improvement and achievement.
• It rewards your good habits with Leaves, which you can use to redeem fun Emoji Stickers.
• You can donate your Leaves to others or share your experiences and stories in the supportive community, where you can receive warmth and encouragement from interactions with others.

These rewards are crucial in the craving and reward stages of the habit loop, significantly increasing the likelihood of sustained action.

Make Actions Simple and Easy

Based on Activity and Sleep Statuses, Moodji designs gamified tasks to be simple and easy, minimizing the barriers to performing good habits. For example, just going downstairs for a walk can help you achieve the “Go for a Walk” goal and earn rewards. This is an application of the Micro Habits strategy—small habits are easy to stick to, and because they are sustained, they can yield significant positive results over time.

Daily Habits Are a System

Health is a system where various aspects are interconnected and influence one another. Every seemingly small habit is part of a larger system where one action can have widespread effects. To achieve sustainable behavioral changes, a systemic understanding and approach are required.

Through systemic design, Moodji weaves together healthy micro-habits related to sleep, exercise, focus, stress, and sunlight exposure, encouraging you to Sleep Tight, Go for a Walk, Moderate Exercise, Occasionally Busy, and Focus on the Present, while also encouraging you to manage your stress. The Daily Habits are interconnected and mutually reinforcing, helping you create a positive cycle of health.