🎯 What Problems Does Moodji Aim to Solve?
We all aspire to be better versions of ourselves. We want to build better habits, sleep well, exercise more, stay focused… We know these things are good for us, yet often sigh at the gap between knowing and doing. This has been a great human challenge throughout history.
Fortunately, today we have countless tools at our disposal to help us become better—tools that can log every glass of water we drink, quantify our sleep into charts, or turn our steps into virtual rewards. But if you still haven’t found the one that works for you or find it hard to stick with one for the long term, Moodji might be just what you need.
When exploring the core of many health and lifestyle products, it’s easy to spot a very similar logic chain:
- Help us log our lives—sleep, steps, water intake, and so on.
- Present and analyze the data, helping us achieve self-awareness—through progress bars, charts, reports, etc.
- Inspire and encourage positive actions through data feedback and gamification. For example, if you haven’t met your water goal, drink more; if you still don’t feel like it, here’s a virtual reward to motivate you.
This logic seems straightforward and reasonable, but why is it still so hard to achieve sustained, positive change? This is a heartfelt question many people ask, and it’s the question Moodji seeks to answer.
Through deep experience and reflection, we’ve identified three weak points in this chain that hinder sustained, positive change. These are often overlooked in product design:
- Sticking to logging isn’t easy, yet it’s crucial for self-awareness.
- Awareness doesn’t always inspire action; sometimes, it even adds pressure.
- Behavior change isn’t hard; maintaining that change is.
These also align with Moodji’s value propositions:
- Automatic logging, making it easy to stick with tracking your life, aiding self-awareness.
- Gentle awareness, turning self-awareness into inspiration and encouragement, not stress.
- Sustainable actions, helping you truly become a better version of yourself.
Through effective and caring product design, Moodji aims to make positive behavior change sustainable, helping you become the best version of yourself—this is the problem Moodji strives to solve.