Moodji

Sustainable Actions

Awareness can lead to action, but only sustainable actions bring real change. Moodji draws inspiration from psychology and adopts corresponding product design strategies to ensure that positive actions persist, making the process an enjoyable experience for you.

Motivation x Ability x Prompt = Sustainable Action

BJ Fogg’s Behavior Model explores the reasons behind human behavior, based on research by psychologist BJ Fogg at Stanford University. The model is simple yet powerful, stating that a behavior occurs when three basic elements are present:

  • Motivation: The individual must have sufficient motivation to perform the behavior.
  • Ability: The individual must have the ability to execute the behavior.
  • Prompt: There must be an appropriate external trigger to prompt the behavior.

For a behavior to happen consistently and sustainably, all three elements must be in place.

  • Moodji boosts your motivation for healthy behaviors—internally, externally, and socially. By providing instant feedback on your progress, it ignites your intrinsic drive to become better. Gamified rewards add external motivation, and a supportive community offers encouragement through shared experiences.

  • Moodji breaks down big health goals into simple, manageable actions. We don’t just cheer for you when you complete a marathon; we also applaud you for taking a short walk around the block. Health is often built on the accumulation of positive micro-habits: getting a good night’s sleep, moving more, focusing for an extra hour... These micro-habits, which are just within reach, become the foundation of lasting health when practiced consistently.

  • Moodji leverages multi-device integration to make prompts for good actions ubiquitous yet natural. Every time you raise your hand, you receive not only emotional support but also a nudge towards positive behavior. When you see last hour’s feedback on your watch face, or notice that your collection of leaves is nearing the next small goal, intentional or not, positive change is quietly taking place.

Moodji is a Tool, But Also a Journey

Life is not just a means to an end; it’s the end itself. While helping you achieve health goals is essential, Moodji aspires to make this journey delightful and full of companionship.

Self-Determination Theory (SDT) is a widely researched psychological framework. Since its introduction in the 1980s, it has become a foundational theory in positive psychology and an essential pillar in gamification. Its core idea is that people are naturally inclined to satisfy three basic psychological needs:

  • Autonomy: The desire to act according to one’s will.
  • Competence: The confidence to accomplish what you set out to do.
  • Relatedness: The feeling of connection with others.

Fulfilling these needs is crucial for an individual’s psychological well-being and growth.

Inspired by positive psychology, Moodji employs human-centered design to help you achieve your health goals while also enriching your life experience:

  • Offering engaging activities and ample motivation, so you act willingly, not out of self-imposed pressure.
  • Providing actionable and achievable guidance, with encouragement that fosters hope and confidence, rather than helplessness and self-blame.
  • Ensuring you feel accompanied—by Moodji, by the community, and by your ever-growing self.