Gentle Awareness

Tracking your life brings self-awareness, but awareness is a means, not an end. Moodji believes that awareness should inspire and encourage action, not create unnecessary pressure. This gentle, encouraging awareness is reflected in every aspect of the product.

Encouragement Over Criticism

Moodji always uses warm and comforting messages to lift you up during tough times, avoiding criticism and rigid rules. Similarly, in its gamification design, Moodji rewards your small steps of progress while understanding and accepting occasional lapses. Moodji knows that life isn’t always easy, and we all have chaotic moments with complex causes. The last thing we need at such times is criticism that adds no value but only increases frustration.

Moodji also understands that encouragement is key to sustainable progress. On the other hand, negative feedback lacking empathy often leads to fear and avoidance, and can be the beginning of “giving up completely.”

Further reading: Gentle Self-Discipline Is More Sustainable

Downplaying Data, Focusing on Your Feelings and Actions

In pursuit of health goals, we often indulge in the “tyranny of data,” focusing too much on numbers and results while ignoring the real emotions and behavior patterns behind them. The result is often failure or unsustainable success. That’s why Moodji chooses to simplify and humanize your behavior and status data, focusing on what’s valuable to you and what you can change. Moodji doesn’t just throw data at you without considering how it makes you feel or the actions it provokes.

Design Focus: Moodji Sleep

Unlike any other sleep monitoring app, Moodji doesn’t encourage you to fixate on “clear yet helpless” data like the exact minutes of deep sleep. Instead, Moodji uniquely includes “actionable” data such as screen time before bed—you can’t control how long you’re in deep sleep each night, but you can reduce phone usage before bed to improve your sleep quality.

Similarly, Moodji doesn’t want you to be overwhelmed by engineering-style sleep structure charts. Instead, it simplifies your sleep data into cute color blocks, allowing you to grasp your overall sleep quality at a glance.

What’s more, your nightly sleep status is further simplified into an adorable emoji, celebrating your “Full of Life” after a good night’s sleep with leaf rewards or empathizing with you as a “Night Owl.”

Tailored Guidance, Just for You

As Moodji quietly accompanies and cares for you, its intelligent models will learn more about you over time. It even notices emotional and behavioral patterns you may not be aware of, identifying specific actions that may be holding you back. Moodji then generates personalized guidance to help you adjust your daily habits.